Rams (the animal, not the truck) are famous for their massive, curled horns, which often weigh more than all of the bones in their body combined. The horns are a symbol of status and are used as weapons when fighting for dominance and mating rights. With plenty of fish in the sea, modern man doesn’t have to work as hard for attention from the opposite sex…but he still has a job to get done. So, when Dodge named their pickup after this virtually unstoppable animal, it was clear this was a pickup that meant business.
Rams (the truck, not the animal) first appeared on the market in 1981, and they were named after the Ram hood ornament present on Dodge cars since the 1930s. Dodge used “150” to indicate a half-ton truck, “250” for a three-quarter-ton and “350” for one-ton, similar to the numerical system used by Ford’s F-Series pickups. Standard cab, “Club” extended cab, and crew cab versions were offered in either 6′ 6″ or 8′ bed lengths. First generation Rams were based on the previous Dodge D-Series pickups but incorporated larger wraparound tail lamps, single rectangular headlamps and squared-off body lines. The interior was refurbished with a more modern dash and instrument panel, and it even used an updated bench seat.
Despite the name, the Ram didn’t really live up to its name in the marketplace. Though popular with fleets, they sold poorly in comparison to the Ford F-Series and General Motors’ C/K Trucks, selling just under 100,000 units per year throughout their production – something many attribute to the dated cab and chassis design and the lackluster interior.
But like anything, the Ram has its enthusiasts. And, many of them found aftermarket Ram parts the ideal solution to upgrade the components often lacking in manufacturer design.
Of the many Ram parts available, one of the easiest and most affordable is the addition of a performance-grade Ram air filter. Air filters allow air to pass through the engine more efficiently and are also reusable, saving on maintenance costs while providing a boost to your fuel efficiency of 1 – 3 mpg on average. Many Ram air filters also come in a cold air variety, further increasing horsepower by feeding air from behind an air dam. And, for even more bump to your intake, try a Ram throttle body spacer, adding performance through a high-velocity spin imposed on the incoming air.
For those who’ve toughened-up the exterior, a Ram lift kit delivers up to 3″ of extra height for more ground clearance and more room for larger tires. Custom configured to each make, model and year, a Ram lift kit is engineered to bolt directly onto your stock suspension with no welding, chopping or fabricating required-just mount the torsion keys, spacers, caps or blocks, and you’re on top.
Finally, for those who’ve spent any time or money at all preserving their body line, a Dodge Ram cover can protect your resale value by preventing rain and other harsh elements from destroying your finish. Made of durable, weatherproof fabrics, Dodge Ram covers are custom-tailored to your truck for the perfect fit, and they come in varying levels of thickness to prevent scratches and dings.